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The Tour of America Premier Women’s Cycling Race is a multi-stage elite women's competition envisioned to become the women’s counterpart to the Tour de France. Our goal is to hold the inaugural race in the summer of 2017 in the northeast region of North America. It will be a five stage race in its first year and part of the new Women’s World Tour once it is sanctioned by USA Cycling and the UCI (Cycling’s international federation).

In later years, the race will grow to up to 12 stages and rotate to different regions of the United States and Canada. Each year, a new set of cities and towns will have the privilege of hosting the world’s elite women cyclists in what will one day be an annual tradition, a race that will be watched by millions in person and tens of millions around the world - a race that we’ve all been waiting for: The Tour of America

Our Team

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Lynn Morgan

Chief Executive Officer

Lynn joined the Tour of America following a long career at Cox Enterprises. Prior to her most recent role as Vice President of Marketing, Lynn served as President and Chief Executive Officer of the Women's United Soccer Association from 2001-2004, where she achieved several performance benchmarks during her tenure. She was also responsible for the launch of two professional sports teams within a 12 month period, and the overall management of the teams' successful corporate operations. Lynn has served as a board member of numerous organizations including the United States Soccer Federation, the 2003 Women’s World Cup Organizing Committee, The Atlanta Sports Council, The Atlanta Thunder (Professional Team Tennis) and other community-based businesses. Lynn was a member of the Women’s Tennis Team at the University of Georgia and played on the SEC Championship team in 1983.
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Kevin Donovan

President & Founder

Kevin is the founder of the Tour of America and President of Renaissance Sports, the event rights holder. Following a long career with Delta Air Lines, which included management of several components of their 1996 Olympic Sponsorship Program, Kevin was a Vice President at Helios Partners, specializing in strategic consulting for sports stakeholders. A subsidiary of ASO (the rights holder of the Tour de France) Helios was commissioned to research and develop projects that focused on ASO’s cycling and endurance sports properties and initiatives.
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Chris Aronhalt

Medalist Sports Principal

As one of the owners and Managing Partners of Medalist Sports, Chris Aronhalt has proven to be an industry leader in the world of professional cycling event production. With over 20 years of experience in sports marketing and event management, Chris has grown the organization into a full-service international agency. Chris began his career as the Venue Director for the original Medalist Sports, Inc. which owned and operated the Tour DuPont and Tour of China, two of the world's former premier professional cycling events. Following this, Chris was employed by Turner Sports and worked directly on the 1998 Goodwill Games (NYC) as Director of Games Management.

Athlete Steering Committee

We are privileged to have the support of three representatives of the elite women’s cycling community. As we continue to develop the Tour of America, our Steering Committee will guide us on how best to deliver a high quality elite event with a continuous focus on the needs and vision of our athletes and their teams.

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Kristin Armstrong

Kristin is a 2-time Olympic Gold medalist in the Olympic individual time trial (Beijing 2008 and London 2012). She is a World Time Trial champion (2006,2009), Pan American Continental Time Trial Champion (2005) and U.S. National Cycling Champion (2004).
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Nicola Cranmer

Nicola is the General Manager of Twenty16, a top collegiate recruitment team. She currently serves on the USA Cycling Professional Track Committee. In addition she has also served as the Team Director representative on the USA Cycling Professional Road Committee. 2015 marks her 10th year in team management.
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Tina Pic

Tina is a 6-time U.S. national criterium champion (2002-2005, 2007, 2009) and a 4-time USA Cycling National Racing Calendar points champion (2000, 2004-2006). Most recently, she was 2nd in the United States National Criterium Championships.

Tour Route

There are several routes under consideration, and the finalized route will be developed in collaboration with our key stakeholders: The UCI, USA Cycling, our athlete steering committee, host cities and towns, sponsors, investors and our operational management team. As part of the approval process, we may seek exemption from the UCI to include one or more stages that exceed the current 130km/80m maximum distance for women. The route below provides an example of one possible route in the Northeast corridor of the United States from Boston to Washington D.C. – a 6-stage race that spans an area populated by 50 million people!

Stage 1: Boston, MA to New London, CT (193 kilometers / 120 miles)

Stage 1

Beginning along the historic Freedom Trail of old Boston, riders will leave the city following the coastline to Plymouth, Massachusetts. From there they will proceed southwest toward Newport, Rhode Island and end along the Connecticut shoreline of Long Island Sound. Prior to the beginning of Stage 2 riders will travel by ferry across the Long Island Sound to the north fork of Long Island.

Stage 2: Montauk, NY to Setauket, NY (125 kilometers / 78 miles)

Stage 2

Stage 2 will begin at the eastern tip of Long Island's south fork in the seaside town of Montauk. Riders will follow the route along the oceanfront through the Hamptons and into the heart of Long Island. They will turn north, scaling the 331 feet of Bald Hill, one of the island's highest points before turning west. From there they will follow a hilly shoreline route through Port Jefferson and finish within the historic town of Setauket, NY.

Stage 3: Setauket, NY to Manhattan, NY (129 kilometers / 80 miles)

Stage 3

Riders will leave Setauket and follow the terrain of Long Island's north shore. They will enter the urban city limits of New York, cross over the Brooklyn Bridge and proceed north, up 1st avenue and then along the final miles of the New York City Marathon, finishing in Central Park.

Stage 4: Sandy Hook, NJ to Atlantic City, NJ (172 kilometers / 107 miles)

Stage 4

Stage 4 takes the riders along the Jersey Shore. It begins from its northern most point and will travel south through the diverse string of beach towns to the largest of them: Atlantic City. It is anticipated that the shore towns will draw millions of spectators as the riders work their way to Atlantic City's boardwalk.

Stage 5: Philadelphia, PA to Baltimore, MD (169 kilometers / 105 miles)

Stage 5

Stage 5 begins in Philadelphia, PA. Riders will leave the City of Brotherly Love and follow the Delaware River before crossing into Maryland and reaching the headwaters of the Chesapeake Bay. They will pass Fort McHenry and finish adjacent to Baltimore Inner Harbor, a tourist and dining mecca certain to attract cycling fans across all ages.

Stage 6: Baltimore, MD to Washington, D.C. (121 kilometers / 75 miles)

Stage 6

The Final stage of the tour will take riders the short 35 miles into the nation's capital, where they will follow a loop around the city's landmarks, monuments and memorials to the United States' founders. The finish line will be on the Washington Mall, with the victory ceremonies and celebrations taking place on the steps of the Capitol Building.

Support

The Tour of America needs your support. Join us by participating in our twitter campaign #makeithappen and watch this space for information on our upcoming crowdfunding campaign. We are also developing our e-mail list and will be sending out regular updates on our progress on the road to 2017. If interested in joining our list, please email us at: info@thetourofamerica.com. Your e-mail will be used exclusively for updates and notifications and will not be shared with any third parties under any circumstances without your expressed and explicit consent.

This event is as powerful as the people who believe in it. The time has come for the Tour of America and your support will make all the difference.

FAQ

What is the Tour of America?

An exciting new international sports event

The Tour of America is a multi-stage elite women’s cycling race with a targeted launch in the summer of 2017. The race is intended to emerge as a premier women’s event that will become the ultimate test in the sport – a women’s counterpart to the men’s Tour de France. The route of the race will rotate to a different region each year and showcase some of the greatest athletes in the sport as part of the UCI’s Women’s World Tour.

An event with a powerful social impact

The Tour of America is more than a race – it’s a statement that will inspire and empower women and girls around the world. The race will serve as a platform to communicate women’s education, leadership and equality worldwide. We will do this through our sponsor-driven marketing programs and the globally distributed imagery and video of these great women athletes. The Tour of America will offer women the chance to be the sole focus, to compete at the top of their sport and climb to the top of the podium.

Why now?

Women’s sports are great sports and cycling is among the most popular sports in the world. The UCI, cycling’s international federation, has a vision for strong growth in women’s cycling, and to that end, they have established UCI Women’s World Tour – a series of standalone women’s races that will take place in Europe, China and North America. The calendar leaves open the possibility of adding multi-stage races, especially in North America, and the Tour of America will be the perfect addition to the 2017 race schedule.

Who is behind the Tour of America?

Great Leadership

A perfect combination of executive leadership experience (CEO, Lynn Morgan), sports marketing experience (President, Kevin Donovan) and event management experience (Chris Aronhalt, Medalist Sports).

Great Event Management

Medalist Sports is a world leader in the management of major cycling races and events. Along with years of experience managing the Tour of California, Medalist also runs the annual Pro Cycling Challenge in Colorado and they’ll be managing the 2015 UCI World Championships in Richmond Virginia.

Great Support

The Tour of America is privileged to have the support of the national and international governing bodies of cycling (USA Cycling and the UCI). Both organizations are committed to the growth of women’s cycling and embrace the Tour of America concept. Additionally, we are grateful for the ongoing advocacy and guidance of our athlete’s steering committee, Kristin Armstrong, Nicola Cranmer and Tina Pic – key stakeholders who will help make this an unforgettable experience for our competing athletes.

Why is the Tour of America important?

Cycling is a universal pastime and the only activity that is a sport, a leisure activity, a form of exercise and a means of transportation. For this reason, cycling as a sport is something that is relevant in some way to literally hundreds of millions of people – and half of those people are female. Sport has the power to unite people in a way unlike any other global institution, and because cycling is a universal activity, it is among the most far reaching of sports. In parallel, the progress of women is representative of the progress of humanity. The Tour of America will represent progress for women within the global institution of sports, and because cycling is universal, it will engage and inspire girls and women around the world, raising awareness of issues related to gender equality and women’s empowerment.

How will people watch the Tour of America?

In addition to broadcast via our national and international media partners, the event will be accessible via the internet through Tour Tracker and other streaming video services. We will introduce innovative viewing options that will include athlete POV cameras, aerial drone coverage, social media coverage and virtual reality viewing that will deliver an unprecedented remote and onsite viewing experience.

Can I race too?

There are certain World Tour qualifications that must be adhered to when qualifying for a multi-stage race according to the UCI, the international federation for cycling. Our vision is to establish a race that draws from the most qualified elite women cyclists in the world; however, our plan also includes the offering of a completely open race for at least one stage of the race. This single-stage race would follow the same route and take place prior to the start of our elite cyclists.

Why is the Tour of America a good sponsorship opportunity?

Many people say that cycling is the new golf and that many important decisions are now negotiated on bikes rather than greens. That may be true, but at a broader level, cycling delivers an affluent demographic of fans, participants and competitors from every walk of life in the U.S. There are nearly a billion cyclists around the world and over 17 million active cyclists in the United States. Those American cyclists have an average household income of US$87,0000, and 72% of them have a college degree or higher. The event will also be an attractive vehicle to engage Millenials; as an authentic, inclusive and inexpensive event to attend (it’s free), the Tour of America will deliver a powerful social impact and rely heavily on social media to interact with its American and international audiences. The Tour will also offer numerous activation opportunities. For complete information on the sponsorship opportunity, contact us at info@thetourofamerica.com.

Why is the Tour of America a good investment opportunity?

For the growing number of media companies, the demand for compelling sports content has never been higher. Sports is one of the last remaining shared experiences – an event that people watch live from multiple vantage points (on-site, on TV, on their tablets and on their phones). As a result, sports provide media companies and commercial partners with greater visibility and increased likelihood that viewers will see and watch their advertisements. A sports event is virtually “DVR-proof” because it is experienced as it is happening, and this has increased the high demand from media companies, private equity firms, entertainment conglomerates and other entities for ownership stakes in the sources of sports content, aka, the rights holders of sports events. We believe the Tour of America will become an established, globally recognized event with a regular following, and once it is, the desire to own a stake in the race will dramatically increase.

For more information regarding the investment opportunity, contact us at info@thetourofamerica.com.

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Sponsorship

How can I partner with the Tour of America?

The Tour of America Premier Women’s Cycling Race is actively seeking sponsorship support.  Our vision is to generate a powerful global impact that raises awareness and advances the following causes through this high visibility event:

  • Women’s empowerment and leadership development
  • Global gender equality – ending worldwide gender discrimination and abuse
  • Education – Engaging girls and young women in the STEM fields of study

Along with these core messages, we will offer a set of secondary communications platforms developed in collaboration with our key stakeholders:

  • Environmental Sustainability through the promotion of cycling
  • The health and family benefits of cycling
  • Local community non-profit causes and initiatives
  • Corporate partner/sponsor non-profit causes

Our corporate partnerships will provide a full range of marketing assets and activation opportunities, including:

  • Title/Presenting Partner designation (one sponsor)
  • Broadcast advertising inventory
  • Digital / social media presence
  • Podium / Ceremony sponsorships
  • Festival / Concert / Caravan presence and title sponsorships
  • On-site Expo for product showcasing and sales
  • VIP Hospitality programs and viewing parties
  • Co-branding licensing and merchandising rights

There are a billion cyclists around the world and over 17 million active cyclists in the U.S. representing an affluent and highly-educated demographic that continues to grow and diversify. For more information and a review of our complete value proposition and partnership opportunities, send us an e-mail or call 801-949-1847.

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Contact Us

Interested in learning more, have questions or would like to support the Tour of America? We'd love to hear from you!

Kevin Donovan

+1 404.667.7768 info@thetourofamerica.com

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