Our targeted launch date is the summer of 2019. The Tour of America is a multi-stage cycling race that will be established exclusively for the world’s most elite women cyclists. The opportunity that exists is significant: there is currently no women’s cycling event that parallels the men’s Tour de France – the most lucrative annual sports event in existence. This property will fill that void and meet the demands of the elite women’s cycling community while adding a new event of unprecedented magnitude to the international sports calendar. It is our brand vision to establish this race as that counterpart. Our primary mission is to create the premier race that attracts the best women's cyclists in the world year after year. In Year 1 the route of the race is planned from Boston to Washington, D.C. in 6 stages.
A convergence of ideal conditions & events. The race will fill the void in the global sports calendar for a women’s Tour de France. It will capitalize on media trends by creating valuable sports content.
We have a high level of support from a talented core team with seasoned leadership and relevant experience.
The Tour will provide a powerful platform for branded content and social media, as well as a large on-site audience